Big Rad Wolf

American Apparel was initially celebrated for its provocative advertising and message of social change. Then the unpredictability of its founder imploded the iconic company. This is the story of the brand -- good, bad, and ugly -- as told by the people who lived it.

• Eva GunzDirector
• Edward McGurnDirector

• Dov Charneyself
• David Di Salvioself
• Lauren Shermanself
• Katherine Li Johnsonself
• Krystal Quinn-Castroself
• Josh Castroself
• Jim Edwardsself
• Maceo Keelingself
• Michelle Lemayself
• Ted Kitillaself