It Happens Every Thursday

New York reporter Bob MacAvoy is persuaded by pregnant wife Jane to buy a broken-down weekly newspaper in Eden, California. They have humorous problems with small town mores and eccentric citizens. But their schemes to increase circulation get them in over their heads.

• Joseph PevneyDirector
• Dane LussierScreenplay

• Loretta YoungJane MacAvoy
• John ForsytheBob MacAvoy
• Frank McHughFred Hawley
• Edgar BuchananJake
• Gregg PalmerChet Dunne
• Harvey GrantSteve MacAvoy
• Jane DarwellMrs. Spatch
• Willard WatermanMyron Trout
• Jimmy ConlinMatthew
• Regis ToomeyMayor Hull
• Gladys GeorgeMrs. Holmes
• Kathryn CardMrs. Dow