The read
It runs a compact 45m.
Synopsis
Industry insiders, retail experts and former employees reveal the secrets of the the world's biggest furniture seller, IKEA: the tricks they use to get customers to spend, and how the massive maze-like warehouses are designed to keep people there for hours.
Ratings
No ratings available yet.
Key crew
- Steven PriorDirector
Stills
Themes
shoppingconsumer affairs