Ducati: Beyond the Passion

What distinguishes a premium brand from a generalist one? In this documentary, Ducati reveals the path that led it to be a premium manufacturer and that has allowed the brand to create technologically advanced motorcycles, with a superior reliability, while maintaining the ability to bear witness to a passion and a tradition that has not equals in the world. A journey inside the Borgo Panigale factory, with interviews with the main managers who made this change possible.

• Pablo BenedettiDirector

• Claudio DomenicaliCast
• Alessandro ValiaCast
• Angelo MarinoCast
• Rocco CanosaCast
• Andrea FerraresiCast
• Francesco MiliciaCast
• Julien ClementCast