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Adidas Owns the Reality

Adidas Owns the Reality

2024 · Movie · 22m

The read

It runs a compact 22m.

Synopsis

Prankster activists perform an elaborate hoax to improve conditions for garment workers in the Adidas supply chain. Staging a shocking runway show at Berlin Fashion Week, they use humor and mischief to make the world pay attention to labor and environmental abuses that the massive sportswear brand is trying to hide.

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