30 Second Portraits: New York Artists

Inverting the form, style and time frame of commercial television advertising, Logue has produced a unique series of dynamic video portraits of avant-garde artists, writers, musicians and performers. In 30 Second Spots: New York, which Logue terms "commercials for artists," each of the succinct vignettes conveys the artistic essence of her subject with clarity, wit, and an elegant economy of means.

• Joan LogueDirector